How To Create a Website Strategy

website strategy

As a marketing executive, I have routinely dealt with business owners who come to me with a specific request like, “I need a website” or “I need a brochure.” My usual response is “Would you like fries with that?” That creates the pause in the conversation I need to explain that, rather than place and order for a specific item, we should first look at what we’re trying to accomplish from a strategic perspective.