5 Reasons Why You Should Have a Blog on Your Website

Websites serve as digital marketplaces for businesses across the world. They are supposed to function like an actual salesperson. By attracting website visitors through your marketing and advertising strategies, your website is supposed to convert them.

How exactly does this conversion process take place? Do new website visitors scan your web pages and automatically decide to make a transaction? That usually never happens.

Consumers, in both B2B (business to business) and B2C (business to consumer) audiences need to be compelled to make a purchase. They need to know more about what they’re going to spend their hard-earned money on and what your brand is all about.

For this reason alone, having a blog to communicate this information is key. Here are seven other reasons why you should have a blog on your website.

1. Blogs Drive Website Traffic

85% of consumers use the internet to find local businesses. This makes it more important than ever to have a high-ranking website to capture all of these sales opportunities. 

Websites with blogs have a 434% higher chance of ranking highly on major search engines like Google and Bing. If you want to increase your online visibility, creating a blog is a great way to start.

2. Blogs Improve Conversions

You can have a beautiful and well-designed website, but if your conversion rate is too low, then it’s completely useless. If you have a decent website and want to drive more conversions, then you’ll need to create a blog to get more people to visit your website in the first place.

Businesses with a blog receive 67% more leads than those without it. Achieving a high conversion rate depends on the amount of web traffic you receive. By hosting a blog, you can draw more potential customers and convert them at the same time.

3. Blogs Promote Your Brand

The average website visitor spends less than 15 seconds on your website. During this time, they’re going to form an opinion about your website and decide if they want to move forward.

There are billions of websites online, which gives potential customers a right to be picky. If they by chance visit another website that presents relevant content they want to see, they’re going to ignore your site.

Having a blog promotes your brand by showcasing magnetic content that will relate to your target audience and push them towards conversion. 

4. Blogs Can Turn You into an Industry Leader

Most people will only work with brands they trust. Well-known companies like Apple and Disney don’t need a sales pitch to convince customers to buy from them. They have the clout to influence massive numbers of people.

If you’re running a local or small business, you don’t have that luxury. Fortunately, blogging can turn you into an industry leader. By creating content that helps your audience, more people will begin to trust you.

5. Blogs Triumph Over Ads

It’s no secret that most businesses invest heavily in paid advertising. Some will even put all of their eggs in one basket and dedicate their entire marketing budgets towards creating paid search ads.

This may all be done in vain. As it turns out, most consumers would rather climb Mount Everest than click on a banner ad. Considering that people actually trust blogs as a source of information, it’s safe to say that blogs have a higher potential than ads. 

Contact Us Today!

Do you need a new website with a functional blog? If so, then you’ve come to the right place. Give us a call today at (404) 946-6392 to speak to a member of our team about your next web project. 

Share on facebook
Share on twitter
Share on linkedin

Other articles you may like

How to Select the Best Web Design Agency for Your Company

How to Select the Best Web Design Agency for Your Company

Having a website is no longer a cool trinket that some businesses have and others don’t. Today, websites are important extensions of small and large businesses across the world.

A fully-functional website can showcase your brand, inform potential customers about your products and services, and even convert incoming leads into new customers. Needless to say, purchasing one (or a new one) is not a task you should delay.

Read More »

Privacy Please: The Website Privacy Policy and You

More and more countries, localities and states are enacting privacy laws which impact website owners. If your website asks for something as simple as an email address to subscribe to a newsletter, your website is probably subject to one or more of these laws. You need a website privacy policy.

Read More »

Want to Learn More?

Prefer to Text?

(404) 946-6392