5 Reasons Why You Should Have a Blog on Your Website
Websites serve as digital marketplaces for businesses across the world. They are supposed to function like an actual salesperson. By attracting website visitors through your marketing and advertising strategies, your website is supposed to convert them.
How exactly does this conversion process take place? Do new website visitors scan your web pages and automatically decide to make a transaction? That usually never happens.
Consumers, in both B2B (business to business) and B2C (business to consumer) audiences need to be compelled to make a purchase. They need to know more about what they’re going to spend their hard-earned money on and what your brand is all about.
For this reason alone, having a blog to communicate this information is key. Here are seven other reasons why you should have a blog on your website.
1. A Blog on Your Website Drives Traffic
85% of consumers use the internet to find local businesses. This makes it more important than ever to have a high-ranking website to capture all of these sales opportunities.
Websites with blogs have a 434% higher chance of ranking highly on major search engines like Google and Bing. If you want to increase your online visibility, creating a blog is a great way to start.
2. A Blog on Your Website Improves Conversions
You can have a beautiful and well-designed website, but if your conversion rate is too low, then it’s completely useless. If you have a decent website and want to drive more conversions, then you’ll need to create a blog to get more people to visit your website in the first place.
Businesses with a blog receive 67% more leads than those without it. Achieving a high conversion rate depends on the amount of web traffic you receive. By hosting a blog, you can draw more potential customers and convert them at the same time.
3. Blogs Promote Your Brand
The average website visitor spends less than 15 seconds on your website. During this time, they’re going to form an opinion about your website and decide if they want to move forward.
There are billions of websites online, which gives potential customers a right to be picky. If they by chance visit another website that presents relevant content they want to see, they’re going to ignore your site.
Having a blog promotes your brand by showcasing magnetic content that will relate to your target audience and push them towards conversion.
4. Blogs Can Turn You into an Industry Leader
Most people will only work with brands they trust. Well-known companies like Apple and Disney don’t need a sales pitch to convince customers to buy from them. They have the clout to influence massive numbers of people.
If you’re running a local or small business, you don’t have that luxury. Fortunately, blogging can turn you into an industry leader. By creating content that helps your audience, more people will begin to trust you.
5. Blogs Triumph Over Ads
It’s no secret that most businesses invest heavily in paid advertising. Some will even put all of their eggs in one basket and dedicate their entire marketing budgets towards creating paid search ads.
This may all be done in vain. As it turns out, most consumers would rather climb Mount Everest than click on a banner ad. Considering that people actually trust blogs as a source of information, it’s safe to say that blogs have a higher potential than ads.
When you have a blog on your website, your blog doesn’t have to be called “blog.” The name of your blog can help support your brand identity. Ours is called Sketchbook. So, a blog can add value to your online story just by its name alone.
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Do you need a new website with a functional blog? If so, then you’ve come to the right place. Give us a call today at (404) 946-6392 to speak to a member of our team about your next web project.