5 Powerful Tips for Building an Ideal Customer Profile
Building an ideal customer profile is important toward creating a successful marketing strategy. When you know what your typical customer looks like, you can create effective marketing strategies in reaching them, leading them to your website, and ultimately converting them into customers.
So, the question is: do you have a customer profile for your business?
If not, then you better get started creating one to keep your marketing and sales teams on the same page. The good news is that we’ve listed five helpful tips for building an ideal customer profile.
Let’s get started!
1. Gather Customer Data
To understand what your typical customer looks like, you’ll need to first compile data that will help you draw similarities and differences from your customer base. To help you get started, here are some easy steps for acquiring this data:
- Gather a list of at least 20 previous customers. This will be your sample size.
- Take all the time you need in analyzing each customer.
- Create a chart that lists all the similarities between each customer, such as their motivations to purchase, hesitations, age, profession, and other demographics.
- Also, list the differences of each customer.
- Finally, create a report that sums up your data.No
Once you have your report ready, you can move forward in drawing accurate conclusions about what your average customer looks like.
2. Create a “No-Target List”
Have you ever received a phone call from a telemarketer offering a warranty for something you don’t even own? Everyone knows that this is frustrating, and most people usually hang up within seconds.
In the same way, if you approach the wrong people and pitch them about your business, you’ll also get shut down. To avoid wasting your time, money, and resources on reaching the wrong audience, you should first list any personas you don’t want to target.
3. Ask Questions
Creating a customer profile is a comprehensive task that can even begin when you’re converting new customers. When onboarding new customers, ask them what led them to your company.
Also, ask them what finally motivated them to become a customer and how well they researched your competitors before making a decision. The more questions you ask, the better you can get an understanding on how your typical customer thinks.
Ideally, digging deep beyond customer data and face value is key in understanding their consumer behaviors.
4. Remember That Age is Not Just a Number
Age plays a vital role in creating the ideal customer profile. Needless to say, people in various age groups think differently. For example, Millennials are usually more likely to try new products and experiences.
Baby Boomers, on the other hand, are more set in their ways and will steer towards solutions that are more respectable and reliable. For example, if you’re selling men’s athletic gear, don’t just assume that all men can be catered to by your marketing message.
After all, age is not just a number when it comes to marketing.
5. Use Social Media
This tip will involve spying on your customers a bit. In reality, you can actually use social media to check in on your customers and see how they’re related and different. Social media highlights the lives of billions of people across the world.
It allows ordinary people, including you, to learn what a person is truly like.
Put Your Customer Profile to Use
Building an ideal customer profile is your first step in designing your website to engage your target audience. At B. McGuire Designs, we take a marketing-first approach to website design which includes focusing your website strategy around your ideal customer profile.