One of our top website marketing tips is to drive website traffic with a regular stream of online reviews. Online reviews are an important part of the modern business landscape. Many customers will refuse to buy from a company or use their service if they don’t have good reviews online.
This article is going to go over some ways that you can drive traffic to your website by using online reviews, and how to get them.
Why Are Online Reviews So Important To Drive Website Traffic?
It’s no secret.
People love hearing about other people’s experiences with products and services before making decisions themselves.
And, it goes without saying, these days anyone looking for information on anything has accessed more than enough opinions through social media sites like Facebook, Twitter, Yelp, etc.
Businesses need to collect online reviews for many reasons.
The most important reason is that it will help your company grow and prosper in the future by increasing customer satisfaction ratings.
A survey of Americans showed that 80% of consumers said they would not buy from a business if there were no online review options, so you can see how important this aspect can be to your success.
Online reviews are also one-way where customers give direct feedback about products or services which makes them more valuable than other types of marketing methods like TV ads because the consumer’s own opinion is what matters most to them.
How to Start To Drive Website Traffic with Online Reviews
Online reviews are an important resource for consumers to make important purchasing decisions. Here are some ways you can begin leading more qualified leads back to your websites to convert them into paying customers.
Some customers will hesitate to make a purchase unless they know that there is an easy way for them to share their opinions.
The same goes for reviews, which are becoming more popular than ever before with the rise of social media sites and customer loyalty programs.
You need to have a system in place so people feel safe and confident leaving reviews about your products or services on other websites like Facebook, Yelp, and Google.
It is important to respond to all reviews.
This will show customers that their feedback matters, and it’s not just a way for businesses or brands to collect data about them.
People want someone from the company they are buying from to personally address any concerns they have so you need to be willing and available in order for this process of customer service to work correctly with online reviews.
Don’t promote your products and services too hard when you respond to online reviews. However, small hints about what you have to offer on your website can help drive website traffic from those reading your reviews.
The customer is already on the search page for a reason, so make sure they are fully satisfied with their initial experience before making any additional offers that will only push them away.
Negative reviews are inevitable. The best way to address these is by thanking the customer for their feedback and apologizing if they have been unsatisfied with the product or service.
You also want to make sure that all negative comments are addressed in a timely manner so none of your customers feel like you’re ignoring them or trying to brush off their complaints as unimportant.
The most efficient way to manage reviews is by automating the process.
This means you’ll be able to respond in a timely manner, avoiding saying things like ‘we appreciate your business!’ when customers want something fixed or handled more urgently, and focus on high-quality customer service that will help turn them into repeat customers for years to come.
93% of consumers search online for local businesses. Online reviews can lead more potential customers through your door. Learn how our Reputation Management solutions can help.