Starting with your existing logo, we will build a complete brand identity including logo alternatives, icons, color palette, fonts, and more. The deliverable from this work is a detailed brand book that provides everything needed to put your brand into market in digital or print assets. You can use your brand book internally and you can share it with other agencies or designers who may be creating materials for your company so that you can maintain brand consistency.

Presenting a consistent brand image helps increase awareness of your brand. It also can significantly elevate how your business is perceived by potential customers. We make having a full brand identity affordable for small business.

Key components of a brand book may contain:

• Master brand logo and variations
• Alternative logo and variations
• Logo usage guidelines
• Examples of logo misuse to avoid
• Main brand icon
• Product/service iconography
• Brand Archetype
• Color palette
• Fonts
• Brand mission, vision and core values
• Merchandise mockups

Many companies package this service together with our Logo Design service.