b. mcguire designs brand identity service

Brand Development

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Clear guidelines of use for your logo and other brand elements that can be used in marketing, communication, PR – anywhere.

Starting Price


Per One Time
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Starting with your existing logo, we will build a complete brand identity including logo alternatives, icons, color palette, fonts, and more. The deliverable from this work is a detailed brand book that provides everything needed to put your brand into market in digital or print assets. You can use your brand book internally and you can share it with other agencies or designers who may be creating materials for your company so that you can maintain brand consistency.

Presenting a consistent brand image helps increase awareness of your brand. It also can significantly elevate how your business is perceived by potential customers. We make having a full brand identity affordable for small business.

Key components of a brand book may contain:

  • Master brand logo and variations
  • Alternative logo and variations
  • Logo usage guidelines
  • Examples of logo misuse to avoid
  • Main brand icon
  • Product/service iconography
  • Brand Archetype
  • Color palette
  • Fonts
  • Brand mission, vision and core values
  • Merchandise mockups


Many companies package this service together with our Logo Design service.

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Let's schedule a free Conquer Digital Consultation for your business.

Complete the form and one of our digital specialists will get in touch to schedule a 30-minute free consultation.