Reputation Manager is a comprehensive reputation management software solution that allows you to manage all your reviews from one place. get insights to AI and machine learning be found everywhere customers are searching, and more. When you first open the dashboard, you will land on this overview page, which provides a summary of recent activity and high level analytics.
Customer Reviews
Let’s take a look at the reviews tab. Customer Reviews can have a significant impact on your business’s reputation, which can ultimately affect your revenue. With this dashboard, you can monitor online reviews from various key sources across the web, all from one place. Here’s where you’ll see the average aggregate rating of all your reviews along with the total number of reviews. compare yourself to the industry average and take action to improve.
Start by analyzing your top keywords. This shows the top 10 keywords your customers use most often in reviews. Powered by artificial intelligence. This section provides a lot of insight into what your customers are saying about your business. But more on that later. The most important action you can take on this page is responding to reviews.
Recognizing customer feedback both good and bad, is an excellent marketing opportunity for your business. And if you don’t know what to say, use one of the review response suggestions. These are intelligently recommended to you based on the sentiment of the review, so you always have the perfect response.
To help keep your reviews organized, you can always update the status of reviews and then filter here based on the source rating or status like those without a response.
Now for the widget subtab. Have a bunch of great reviews? Show them off on your website using the widget which is totally customizable. Then just plug the code into your website and it’ll automatically show off all your best reviews to people visiting your site.
Under the statistics sub tab, you’ll be able to see your business reviews showcased over time. Understand points in time where you were receiving bad or no reviews. And this is a good indicator that it’s time to ask your customers for reviews. We also show you your average time to respond to those reviews. Responding to reviews in a timely manner is important for keeping customers happy and showing potential customers that the business is responsive. The insights tab is powered by artificial intelligence allowing you to dig deep into your customer reviews.
Your trending keywords here are analyzed for sentiment, which basically means how positively or negatively that word is used in your reviews. And once you click on the word, you can see how many times it’s been used in your reviews and see its trend in sentiment. Here’s where you can see how your customers describe that keyword. Click on any one of these words and you’ll see all the reviews that mentioned it. Use this insight to understand more about what your customers love about your business and also areas for improvement.
Listings
Now for listings. It’s important to ensure that your business is listed on as many relevant listing sources as possible and that key data such as your name, address and phone number is accurate and consistent. The primary listing subtab analyzes your key information on relevant search engines, review sites, directories, and social media sites. And it shows you whether your business information is accurate, found with possible errors or not found. We’re matching the sites with the info provided in this section at the top. So if you notice any errors in the details here, just click at it to make changes.
To correct or claim listings. Just click the drop down, then edit your listing or create a listing. This will take you to the source where you can log in or create an account. And once you’re done, you can paste the URL of your not found listing right here or just wait 24 hours for the software to find the correct details. As you update and claim listing sources your overall listing score will improve.
We’ve identified the most important business directories and then assign scores to each site based on its popularity. This research has led to a score that accurately reflects the ever changing local search environment and continues to adapt to those changes over time. Try to at least surpass your industry’s average and aim for the 95th percentile.
Some of the more well known sources such as Google and Facebook will award you more points than others. So make sure those are corrected first.
Now let’s look at the citation sub tab. citations are all of the websites that display your business’s phone number. These are typically smaller, hyperlocal, and industry specific sites. Reputation Manager pulls in tons of interesting information so it’s worth exploring.
Lastly, in the statistics subtab, you can monitor the listing score and the total number of citations found over time to see how you’ve improved.
Google Q&A
Next, the Google Q&A tab is where you will go to see all the questions and answers that the public has left on your Google My Business listing. It’s important to monitor the questions being asked by the public to ensure you can provide a professional and correct answer. You will be alerted each time a new question is left on the listing so that you can be the first to address it. This is an opportunity to showcase your business’s dedication to an excellent customer experience.
It’s also good practice to ask and answer your own questions to provide potential customers accurate FAQs about your business. You can do that by clicking this button at the top and posting your question here. And once it’s posted, you can answer it from the dashboard.
The competition tab is a great place to keep tabs on other companies in your area and industry. Here you can monitor your business’s presence on search engines and compare it with your competitors. You can also benchmark your social media audience against that of your competitors. This information lets you know whether your customers are finding your business online instead of the competition.
Get started by going to the Settings tab and locating the competition sub tab. Add in relevant service categories that pertain to your business along with up to three competitors to see how often your business appears in search engine results compared to your competition. You can also add in the URLs of your competition’s, Facebook and Twitter pages. Once done, click Save. The information in the charts might take a minute to populate.
Mentions
Let’s check out the mentions tab. Many people express their opinions on websites, blogs, news articles, Twitter, Facebook and Instagram. But wouldn’t it be great to know what they’re saying about your business. With the mentions tab you can discover what people are saying about your business, both positive and negative in order to help maintain your reputation across the internet.
It’s like superhuman hearing. Get started by clicking on the mentions sub tab within your settings tab. To set up mentions think about how someone would reference your business in a news article blog or a web page. It’s a safe bet to set up a search for your business’s name and include the city you’re located. If your business often goes by a nickname, enter that into. You can also set up a mentioned search for key people at your business like a general manager or the CEO. For example, a physician may want to include their name as well as their practices name. That way you’ll be notified when they’re mentioned online.
You can enter up to 25 mentions searches in total. Use the must include and must not include keywords to eliminate recurring irrelevant results. Remember that really broad searches will pull in less relevant and less useful results and you don’t want that. Mentions will begin to populate in about 15 minutes, but can take a bit longer depending on how much content about your businesses online.
Once ready, click on the mentions timeline sub tab to see whether that mentioned was positive or negative and take it accordingly. And of course, use your filters to stay organized. The social tab is where you can monitor likes and followers over time. Let’s take a quick look. On the right you can easily filter through your different social profiles. And you can also focus on social activity within a specified date range.
Employee Monitoring
Under employee monitoring, you can monitor the Twitter accounts of any of your employees to ensure that they’re being positive brand ambassadors. Remember, your reputation is heavily comprised of what other people, employees included, say about your business online.
Social Media Statistics
The last sub tab is statistics. You can view stats of all your social profiles and compare your presence against the industry average. This graph is also interactive so hovering over the date will help you understand key points in time. If you’re ever wondering where to go when looking to connect social media accounts or filter listing websites, change competitor information or manage their search terms online, head to the Settings tab. The settings tab is located at the very bottom of your sidebar.
And that’s all there is to it. Enjoy logging into your reputation dashboard each day to monitor your business’s online presence. Start taking control of the conversation about your business online with this powerful reputation management software.
To learn more about Reputation Manager and other digital marketing solutions from B. McGuire Designs, click here.
