Digital Marketing for Home Improvement Companies: 5 Best Practices

Consumers looking to hire a contractor for home improvement projects will spend significant time online as they make their buying decision. For projects like this word-of-mouth and recommendations go a long way but aren’t the only factors in the buying journey. Today, this buying decision happens online and home improvement companies need to manage that online buying process. Even good old-fashioned word-of-mouth happens online as consumers read reviews and ask for recommendations on social media. Savvy business owners looking to acquire new customers can apply some important best practices in digital marketing for home improvement companies that will help them win customers online before they ever come out to provide an estimate.

Listings Management
3 Minute Read

Accurate Business Listings: Do They Matter?

Finding incorrect information on a business listing would stop 63% of consumers from using that business. Your business information is all over the web but keeping it up-to-date can be a huge challenge. Learn more about why it’s critical to have complete and accurate business listings everywhere.

Reputation Management
3 Minute Read

Getting Started With Small Business Reputation Management

One of the most important things for a small business is its reputation. It takes a lot of work to create a business that customers love, but making sure that love translates into online power for your business and that any negative sentiment is managed can be hard. Some simple strategies and tools can make it easily doable for small businesses

News
2 Minute Read

B. McGuire Designs Launches Services to Help Local Businesses Thrive Online

Local businesses need the kinds of digital marketing tools that big company marketing departments use that are simple to buy, simple to use and are budget-friendly. B. McGuire Designs has launched a digital marketplace that is purpose-built for small local business owners to thrive online.

Digital Marketing
3 Minute Read

Digital Marketing Customer Journey Map – What Should You Know?

Corporate marketing departments spend time mapping their digital customer journeys and then aligning their marketing efforts to that. But, what of the small business owner? It’s just as imperative for small businesses to strategically align their marketing efforts to the online customers journey. Failure to do so may result in a loss of customers to the competition.

Reputation Management
3 Minute Read

How To Respond To Negative Reviews

First off, we want you to know that negative reviews happen to all businesses. As long as you deal with different kinds of customers, some are bound to be dissatisfied. It’s just human nature – and often, the poor feedback is more a reflection of the reviewer than it is about you. So, cheer up!

Reputation Management
3 Minute Read

How To Respond To Positive Reviews

You should respond to every review…even those glowing, positive ones. In fact, according to research, 87% of consumers will read reviews before deciding to contact or visit a business. And mind you, they won’t stop at just your clients’ words; they want to see how you react too – especially to positive reviews when you are not trying to defend yourself or your performance.

SEO
3 Minute Read

Online Reviews for Local SEO

Collecting online reviews for local SEO content is an important aspect of SEO. Why? Well, local SEO helps to rank your website higher in the search engines for local keywords. This means that when a potential customer searches for “coffee shops near me” your business may show up on the first page of Google’s search engine results pages (SERPs). But what about online reviews? Can they help with SEO too? In this article, we will discuss how online reviews can be used as part of seo and why you need them if you want to succeed with SEO!

Reputation Management
3 Minute Read

Asking Customers to Write Reviews with Automation and Systems

Ever wonder how some companies have so many customer reviews? Asking customers to write reviews with the help of automation can help you get more positive reviews with less effort.

Reputation Management
3 Minute Read

4 Creative Ways to Collect Online Reviews From Customers

Today, your local business is invisible to potential customers if it doesn’t have recent positive reviews. Local businesses need a strategy to collect online reviews. It doesn’t matter if it’s a restaurant, an online store, or even a hair salon- people will always want to know what others have thought about the experience they had with that company before deciding whether or not to make their own purchase.