This startup nonprofit selected B. McGuire designs to build out their website and related online presence. They needed to capture the hearts and minds of potential donors by through education of the financial plight of women (mostly) facing abandonment and divorce. It is a somewhat under-appreciated problem in our society yet almost half of women who experience divorce fall into poverty.
The website uses bold imagery, copy, and statistics to educate potential donors on the need. Immediate needs of families currently in crisis are highlighted and dedicated fundraising campaigns are provided to help directly support these families.
Online donation collection and donor management are incorporated into the website as well as custom modules to allow the organization to create and manage virtual fundraising campaigns as well as in-person fundraising events.