This was makeover of an interior design website. ZDesign, Inc is an architectural and interior design firm that works with high-end clients and to transform their living and working spaces into something extraordinary. They recently expanded their locations to include South Florida with a new location in Palm Beach. Their previous website needed a refresh to better tell their brand story and to reflect the new South Florida market with its timeless design appeal as well as a water and nautical focus.
We listened to how the owner, Tom Zulawski, speaks of his business and his clients and we developed a new, fresh design that provides subtle hints of a South Florida color palette and water. The new, fresh look was just what the brand needed.
In addition, we custom-developed an ability for them to feature their work in a new projects section of the website. The flexible layout of each project allows for placement of pictures, video and text to tell the unique story of each project. In addition, custom taxonomy such as the market/type of project and the services provided allow visitors to browse projects in categories that interest them.