Ever wonder how some companies have so many customer reviews? Asking customers to write reviews with the help of automation can help you get more positive reviews with less effort.
Customer reviews are the most authentic marketing content a company can publish. It’s customer-generated content, so it is more trustworthy to consumers.
It also builds customer trust if they see other customers have had a good experience with your company. However, customer reviews are typically a pain in the butt for many companies because they have to be solicited one customer at a time which is not scalable or cost effective.
If you don’t know how to go about it, the easiest way is by using automation solutions like customer feedback management systems that will automatically collect customer comments for you!
In this blog post, we will explore three easy ways you can use automation tools and systems to get more customer reviews.
Asking Customers to Write Reviews Is the First Step
Duh, right? One of the easiest ways to get customer reviews is by asking for them. Simple put a “post your review” link on every page, and you’re done! You can also ask customers in-person, over email or, better yet, by text message if they would consider writing a review about their experience with your business.
This is still one of the best ways to get customer reviews, and it’s relatively easy. You don’t have to do much work if you want customer feedback – just ask them!
You can also use a service like Customer Voice which makes asking for customer reviews simple with their review campaigns. These requests can be integrated into your customer interactions.
If your customer is on the fence about leaving a customer review, you can also offer them an incentive. Depending if they’re in-store or online, there are many ways to incentivize customers with loyalty points and discounts!
Luckily, there are tools and systems that will allow you to automate customer reviews. You can send an email or a text message after a certain amount of time has passed.
Tell Customers Where to Write Reviews
When asking customers to write reviews, guide them to the review sites that are most important for your business. Some customer review sites are more popular than others, and it’s important for your business to be well-represented on those important for your location or industry.
This step requires more customer education as you’ll need to tell customers where they should be reviewing your business. This can either be done by providing links directly to your review page on each of the sites.
Depending on your specific business strategy, you can create review campaigns targeting specific sites.
There are customer review tools and systems that will let your customers choose among the preferred sites for your business.
Remind Customers to Write Reviews
If you send emails asking customers to write reviews, try to follow-up with another contact in case they don’t respond. Alternatively, consider using text messaging to ask for reviews. According to research, the open rate of text messages is 98% compared to only 20% for email.
Tracking and following up on customers who have not responded can be time-consuming. Thankfully, customer review tools and systems can help automate customer review requests.
A tool like Customer Voice in our Reputation Management solution suite will send follow-up emails and/or texts to customers who have not responded after the first request. That means you’ll be able to track which customers are engaging with your business!
Customer reviews are critical to your online brand However, customer reviews can be time-consuming to manage and follow up with customers who have not responded to requests for feedback. Thankfully customer review tools and systems exist that automate customer reviews! These automation tools will allow you to focus on other aspects of your business while still engaging with customers in a way that is beneficial to both parties!