How to Improve Your Website SEARCH Performance Without Keyword Research
Keyword research is the impetus of search engine optimization (SEO). If you’re going to improve your SEO rankings, then it’s important to know what your audience is searching for.
However, keyword research isn’t the end all be all when it comes to SEO. If you put all of your eggs into one basket, you could wind up forgetting about the other aspects of SEO.
With that said, here are some effective methods of improving your SEO without actively performing keyword research.
Create Evergreen Content
If you’re familiar with how search engines work, then there are some instances where you can create evergreen content. For example, if you run a tire shop, then you automatically should know that the keyword, “how to change a flat tire” will be a popular search term.
This is called evergreen content. To put it simply, it’s content that will never go out of style. Anyone can create evergreen content if they know their audience well. For example, a great topic we could cover is “how to build a website”.
By conducting a basic Google search on this keyword, you can see that three website builder services rank first.
Evergreen content constantly directs new search traffic to websites that can rank for these keywords. You don’t have to perform keyword research to know basic content your audience will naturally search for.
Improve Your Website Speed
Website speed is a major Google ranking factor. It makes sense – Google would be inclined to rank only the fastest websites. The fastest websites deliver the best user experience, which is great for Google’s monopoly as the most useful search engine.
By improving your website speed, you send a direct signal to Google to give your website ranking a boost. If you want to check your website speed, click here to access Google’s free page speed checker.
Get a Website Audit
A website audit is a diagnostic report that displays the performance of your website, technical issues, and other important metrics. Here is what a sample website audit looks like:
Your website audit will allow you to identify all of the technical issues that are holding your site back from achieving an optimal web ranking. An audit also lists the areas your website can improve on.
Overall, a website audit can be your source of improvement to move up the search engine result pages (SERPs).
Try Pay-Per-Click (PPC) Ads
If you’ve ever used a search engine, chances are that you’ve seen a PPC ad. These ads are positioned above organic search results. Here are eCommerce PPC ads:
Here are what traditional PPC ads look like:
You can clearly see that there are sponsored ads. The best thing about them is that they rank higher than organic search results and possess key information consumers are looking for.
Search engine users can browse star reviews, office hours, and other pertinent information on available businesses in their area. Investing in PPC ads is a great way to build website traffic without much effort.
Use More Internal Links
Internal links refer website users to other pages on the site (we’ve used some in this article). They can keep website users on your site longer, which can boost your SEO ranking. One of the most well-known and visited websites in the world, Wikipedia, has hundreds of internal links in their articles.
Readers can click all of the blue internal links they want to learn more about Apple and other related subjects. Ultimately, they’ll stay on the website longer and Google will get a hint that the website is valuable.
Thus, the website’s ranking may improve.
Learn More About How to Improve your Website Search Performance
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